Do you want to make it easy to generate sales for your business? Learn how to sell effectively in a non-salesy way in just one day!
Learn more about this workshop below, or use the calendar to see upcoming dates and to book.

Why do people buy? Understanding what's behind people’s buying decision is the #1 most important and underutilised entrepreneur skill. In today's consumer landscape, consumers are ever more intelligent and discerning. Traditional sales techniques often fall flat, as modern buyers often see through shallow sales techniques and seek authenticity, value, and a genuine connection with the products and services they select.
This 1-day workshop is tailored for individuals and businesses eager to ethically encourage sales in a way that everyone feels comfortable with.
Reveal the secret to people's buying decisions.
Learn strategies to align with your customers, understand their needs, wants and motives, and position your products or services as a solution to their challenges.
Develop superior communication skills that enable you to know when and how to ask just the right questions, and communicate more naturally and effectively.
Gain close to super-human techniques for handling and eliminating objections and concerns with finesse and confidence.
Rediscover contemporary sales strategies that prioritise relationship-building and problem-solving over pushy sales pitches.
Together help create your own effective strategy set to uniquely guide prospects through their natural decision-making processes and close deals in a collaborative, not coercive way.
Our "Selling Without SELLING In-a-Day" workshop is led by experienced and successful entrepreneurs with a deep unparalleled insight into how prospects tick. Focused on revealing and sharing the real reasons that make or break sales, this workshop will raise your game exponentially.
Here, you will develop your own sales toolkit to equip you with the most valuable skills you'll ever need to help you get the results you want.
All you need is an open mind and a desire to overhaul your sales approach. We provide the latest tools, insights, and resources required to master the art of selling without SELLING.
Select a date from our calendar on this page to book and pay for your slot. After payment, you'll receive a confirmation email with all the details you need for the big day!

Meet your instructors

About Richard
Richard is a business & technology consultant with a 30-year track record of being ‘parachuted in’ to countless well-known international companies to rescue them from disaster, or to guarantee the success of complex missions.Yes, he really is a navy seal when it comes to ensuring the success of business missions.
He successfully ran a wide range of projects for companies such as HSBC, Adidas, Formula 1, Deutsche Bank, NHS, Cap Gemini, Ernst & Young, ESMA, & many more. Because of this experience, he started to see a pattern in what makes some businesses successful and others fail. Since mid-2016, he decided to use his fine-tuned skills to help smaller more dynamic businesses, with far more limited resources of time & capital become successful. His life’s mission is to help solo entrepreneurs with limited resources of time & capital get to a stage where their business works on their terms and not the other way around.
Superpowers:
Make products so compelling that they virtually sell themselves
Business strategy
The rare ability to change your entire business model after a single conversation
About Sindre
Sindre went through the entrepreneurial rollercoaster the hard way, learning by trial and error. This experience has provided him with an invaluable perspective, enabling him to deeply understand the subject and anticipate potential pitfalls and mistakes. This knowledge has equipped him with the skills to be a powerful coach and mentor to others, helping them to avoid costly mistakes, shave years off their learning curve and achieve success.
For the past 7 years, he has built his own music tuition practice – a business that works on his terms and around his life and schedule. Through utilising powerful and creative marketing techniques, he now receives more enquiries than he can handle – even through the 2020-21 pandemic!
In 2019 he launched duett.co.uk – a music tuition service that doesn’t rip people off.
In 2021 he created a network of ambitious filmmakers. Within 4 weeks of starting this group, it grew to 50 people, and by the 7th week, he secured the first interviews with industry leaders including an Oscar-winning film director.
Sindre has the rare ability to make you a people magnet that can attract anyone you want into your life.
Superpowers:
Create FoMo
Outreach, and attracting high-level people and customers to your business
Marketing, lead generation and building awareness

Procubate is an accelerated business incubator that takes any business from idea to innovation and from prototype to profitability using a proven 9-step process that guarantees business success.
All our 1-day workshops are designed to get you real results in a single day.
The Selling Without SELLING In-a-Day workshop is perfect for those going through step 7 of the Procubate Accelerator Programme. Not sure what this is? Click here for more information.


Have a look below to see what our current and past clients have to say about Procubate


The Procubate process so far has been fantastic for my business. They take you through the whole process from idea to the end in a logical process. Every step achieved has given me confidence in the next step in the process and gives you solid foundations so you can build your business with confidence that it will work, you will have customers and achieve your goals. I can't possibly recommend it higher!


PROCUBATE provides me with a safe space to explore, reflect and share my business ideas. In addition there is guidance, tools and support in abundance. Being in a small group, I was one of 4, this gives you the advantage of learning through others and take advantage of their experiences and learnings and also their feedback for yourself. Gaining confidence with tweaks and shifts seeing validation and knowing I am on the right path. Thank you Richard and Sindre!

Jalpa Lai

Going through the Procubate process has helped me grow & change, confront my fears & insecurities, and move forward with much more confidence.

Joel White

I could never have done it alone. Procubate have helped to spot and overcome my blind-spots, helping me avoid disaster further down the line. Now, by following Procubate’s 9 Step process, I’ve put in the necessary steps to help guarantee my business’s success!